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Most people focus on the visual aspects of a rebrand - but getting the tone of voice right is just as important.
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Journalism, features, travel writing, interviews and commercial work from an archive spanning more than a decade.
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Most people focus on the visual aspects of a rebrand - but getting the tone of voice right is just as important.
View ArticleI am a partner in a company that sends out monthly newsletters for financial advisors. Here's an example.
View ArticleWhy two bird charities are taking South Africa’s environment minister to court.
View ArticleScaling up: the app that’s transforming lives in South African fishing communities Abalobi provides a real-time marketplace for fishers to sell their catch, while also monitoring fish populations.
View ArticleI write a lot of content for the financial planning industry - like this fun jargon buster.
View ArticleA caffeine-free ‘coffee’ in South Africa turns a problem plant into a healthy drink – and income for a remote community.
View ArticleWhen Coloured women were promised – then denied – both equality and the vote, they protested with a garish and sickly sweet biscuit.
View ArticleI really loved writing this deep dive into one of the 20th Century's most famous speeches.
View ArticleI wrote this brochure for a specialist food packaging manufacturer.
View ArticleI wrote the labels and tasting notes for the Reframed range from this iconic Australian estate.
View ArticleWaves for Change works with young people at high risk of ‘toxic stress’.
View ArticleMartin wanted to talk to me about Legends - but we ended up discussing anything and everything!
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